(Nike did just that with their infamous “swoosh” while their traditional logo is their name combined with the swoosh image, their clothing is often branded with just the swoosh – and is instantly recognized. The combination also allows for easy rebranding – your company name, for example, combined with an image (abstract or otherwise) will be associated as one, so that eventually your customers will only see the symbol and still immediately think of your brand. Get inspired and start planning the perfect wordmark logo design today. 155 Clever Wordmark Logo Designs for Inspiration Word Mark Logo, Minimal Movie Posters, How Custom wordmark for Toronto-based tech accessory company Momo Case. Need ideas We’ve collected some amazing examples of wordmark logos from our global community of designers. With both symbols and letters at your disposal, you can use your logo to craft a clear brand message that sticks. Show off your brand’s personality with a custom wordmark logo designed just for you by a professional designer. (We’ll talk more about some of these other logo types below.) Similar to a lettermark, a wordmark or logotype is a font-based logo that focuses on a. Enter your email to get the ebook, along with creative tips, trends, resources and. Please avoid these and all other changes.The name is pretty self-explanatory, but combination logos incorporate – combine – both images and words into their design.Ĭombination mark logos include any combination of images and words that you choose you can pair a letterform with a mascot, a monogram with an abstract image – whichever combination speaks to you the most. The 7 types of logos (and how to use them) 1. The graphics below are a few examples of incorrect usage and alterations of the Stanford wordmark. The wordmark and signatures should not be altered in any way, such as extending, condensing, outlining, adding borders, special effects or drop shadows, or attaching other words or graphics. You may print it over backgrounds and photos if theres enough contrast. Never screen the wordmark or print over it. For example, on a two-color, purple-and-black printed piece, use the black version. The clear space allows all the logos to breathe and the communication to be more digestible. Wordmark and Logo Specs & Extra Info Color Use the wordmark in the Universitys official Colors or use it in black and white. At a minimum, the space should be equal to the x-height of “Stanford” at any given size and extend above, below, to the left and to the right of the logo.ĭo not place other graphics or typography in the minimum clear space area, except for trademark designations when appropriate.Ĭlear space is particularly important when the Stanford wordmark is being used alongside other logos. There should always be a buffer zone surrounding the wordmark, with no type or graphics appearing in the zone. To tone it down, icon is paired with clear sans lettering and features dark gray colorway, hitting the perfect balanced look for the industry and target. Smart play on company name brings up bright brand personality in authentic and iconic design. If the minimum size cannot be met, the logo is unreadable. Modern logo design for upscale capital company, capturing the wave concept within simple monogram. Example Small merchandise such as pens and pins require particular attention to the minimum size. The logo may need to be larger when they are reproduced via low-resolution media such as on websites or in presentations in order to retain design integrity. If the minimum size cannot be met, the logo is unreadable. Small merchandise such as pens and pins require particular attention to the minimum size. 85 inch for print and 85 pixels for digital applications so that they are reproduced at a size where they are clearly legible. Make it large enough to read.85 inch minimum for print and 85 pixels minimum for digital (not to scale)Īlways make the wordmark at least. The Stanford wordmark should be reproduced in the colors and color combinations shown below.ĭownload the art sheet which shows correct color combinations for production of the Stanford block S with tree here (link to pdf). Stanford wordmark do’s and don’ts Do Use correct color/background combinations. The Facebook wordmark is a simple yet highly recognizable logo that features the company's name written in blue lowercase letters. For secondary usage black-and-white and grayscale scenarios the black version of the logo is acceptable. Here are five of the most iconic and exemplary wordmark logos that are instantly recognizable.
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